About Us
In 1974, when India’s packaging industry was still in its early stages, APPL Packaging took a bold leap that would quietly redefine how goods were protected across the country. At a time when packaging largely meant paper, jute, or basic plastics, we saw potential in something new — a film filled with air, engineered for protection. Acting on instinct and conviction, we imported the country’s first air bubble film plant from Germany’s Bruckner Machinen, and began manufacturing what had never been produced here before.
We named it “Bublair” — a brand that would soon become synonymous with safe transit, delicate handling, and reliable protection. In the early days, it wasn’t easy. The market was unaware, the product unfamiliar. But we kept going. We educated clients, demonstrated strength tests, and focused not just on selling, but on building confidence in something new. Slowly, our air bubble sheets began finding their way into the packaging lines of manufacturers, exporters, and distributors across industries.
What began in a single plant with one machine soon expanded — with new variants, wider widths, and more specialized applications. As India’s industries evolved, so did we. We began creating customized solutions for electronics, auto parts, pharmaceuticals, furniture, and more — adapting to each sector’s unique demands while staying true to what we’d always stood for: durability, quality, and trust.
Through the decades, APPL has remained a family-led business — one that values relationships over scale and process excellence over flash. We didn’t just aim to be first; we worked to stay relevant, reliable, and real in a fast-changing world. That mindset, shaped in the 70s, still guides us today.
Mission
Custom solutions. Unmatched innovation.
At APPL Packaging, our mission is to be the go-to problem solver in the protective packaging space — where others see limitations, we see opportunities. With a legacy of firsts and a mindset of makers, we specialize in highly customizable, engineered solutions that adapt to every client’s need. From industrial complexities to niche requirements, we exist to build what fits — not just what’s standard.
Vision
To wrap the world in care — one solution at a time.
We envision a future where every product is protected, every promise is delivered, and every partner empowered by a packaging solution that reflects reliability and innovation. As pioneers of India’s air bubble revolution, we strive not just to lead the industry — but to build for generations, redefine service standards, and set new benchmarks in sustainable protective packaging.
Our Team
At the heart of APPL Packaging’s journey are two leaders who represent the perfect balance of bold entrepreneurship and thoughtful stewardship. Anuj Agarwal and Rohit Puri bring distinct approaches to business — one led by innovation and instinct, the other by process and purpose. Together, they’ve helped transform APPL from a pioneering manufacturer into a trusted, future-ready brand — quietly shaping an industry while staying grounded in values.
Anuj Agarwal is a builder at heart — of businesses, ideas, and long-term value. With a degree in commerce from Hansraj College (Delhi University) and an MBA in Finance from SCMHRD, Pune, his career began in project finance, where he developed a strong foundation in numbers, risk, and market structure. But entrepreneurship was always in his blood. Coming from a business family, Anuj naturally gravitated toward manufacturing — where ideas turn into tangible, enduring outcomes.
Today, Anuj leads multiple ventures in component manufacturing, electroplating, premium silver gifting, packaging, and lighting exports. At APPL Packaging, his focus is clear: drive innovation, launch differentiated products, and ensure the business evolves faster than the market around it. He doesn’t believe in doing what’s expected — he believes in creating what’s next.
Anuj is deeply involved in the day-to-day business, not as a passive partner, but as someone who rolls up his sleeves, engages with teams, and pays attention to the smallest detail. His leadership style is fast, curious, and fiercely committed to quality, creativity, and sustainable growth. He’s not driven by scale for the sake of it — he’s driven by the desire to build something meaningful that lasts.
One of his favourite principles is simple but powerful: "We don’t follow trends — we set them." It’s a mindset that shows up in every layer of APPL’s work, and in the way he leads — by example, not by title.